About Us
Who are we
In the Moment is a clothing and apparel brand founded by teenagers Noelle Soong and Gabrielle Soong. We create clothing specifically designed for teens by teens.
Our Mission
Our goal is to provide clothing options that cater to the needs and preferences of teenagers, especially those who enjoy beach trips and the warm weather. We believe in living and enjoying each moment, and our brand reflects this philosophy.
Our Story
The idea for In the Moment was born out of our frustration with the limited clothing options made specifically for teens in the Philippines. We often found ourselves shopping abroad to find clothing, and we realized that there was a significant gap in the local market. With our love for the beach and the tropical climate of the Philippines, we decided to create a brand that caters to these needs.
Discovering our TRUE PURPOSE
Through our journey, we discovered that In the Moment is more than just a clothing brand. Rather than merely selling products, we sell a lifestyle. When you purchase from In the Moment, you're not just buying clothing; you're becoming part of our story and embracing a lifestyle centered around enjoying moments with friends at the beach. Our brand is about being present, cherishing each moment, and living life to the fullest.
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Launch and growth
We launched In the Moment on June 6, 2023, with our first collection of six items. Since then, our brand has experienced significant growth. We have participated in notable events such as the Rockwell Soiree and recently celebrated our one-year anniversary with a summer party featuring other local brands and a runway show. This event attracted over 300 attendees, marking a successful milestone in our journey.
What we offer
Our collections are designed to be perfect for beach trips & every day wear. Each piece is made to ensure comfort, style, and add pop of color to your wardrobe, making it ideal for young, active individuals who want to look good while living in the moment.